Zalando’s explosive online growth [Infographic]

Zalando’s explosive online growth [Infographic]


A case study on growing a startup to a billion dollar company


7 years ago Zalando was just an inspiration; it was born from Robert Gentz’z fascination of the recently sold German startup StudiVZ which fetched €85 million. After a failed attempt of their first startup, Unibicate, a social media site for Universities in Mexico, David Schneider and Robert Gentz, with the backing of Rocket Internet’s Oliver Samwer, launched Zalando. It was a well-executed clone of the US Zappos, which quickly expanded beyond retailing shoes.

Once a novel single-country startup, Zalando has become a 6-Billion-Euro company and Europe’s top Fashion retail platform. In 2008, Zalando served only Germany, five years later they were serving fifteen European countries.


Zalando growth European countries


So Zalando gives an excellent international Ecommerce and digital marketing case study of how digital media and technology can be used to enter new markets. Now, Zalando sell over 1500 international brands, including the premium brands shoppers know and expect, as well as localized brands that are only available per country. For each of the fifteen tailor made websites per country they serve, they include customized shipping, payment, fashion, and marketing strategies unique to the culture and country.


Zalando growth case study


Zalando is popular and successful for many reasons. With a media, content and merchandising and localization strategy applied to each country, an amazing customer satisfaction program, a unique focus on the mobile experience, and their unique fashion platform that allows brands to reach their audience easier than ever before. We have seen Zappos present at a conference on the scale of their AdWords programme and we think this is particularly important as a method for them to gain awareness since other online media techniques like SEO (too slow to grow an audience rapidly in a competitive market), Social media (relatively poor at impacting social media sales) can be lacking to gain traction in a market. Using AdWords and offline advertising plus the distribution infrastructure requires a significant investment, so substantial initial backing is needed for an international ecommerce business like this evident since it took four plus years to break even in the core regions of Germany, Austria and Switzerland.

They have transformed the online world of retail apparel shopping, and they are not stopping there. Their new vision, is leaving behind Zalando as a pure online retailer and transforming into a fashion platform that allows designers to reach their audience easier than ever before, and become the one-stop shop for fashion.

You can read more on the history of Zalando’s growth on their corporate site or check out the infographic below, provided by Bargain Fox, to learn more about the rise and the explosive growth of Zalando from a startup to Europe’s leader of online fashion retailer.




July 26, 2016 / by / in , , , , , , , , ,

Leave a Reply

Show Buttons
Hide Buttons

IMPORTANT MESSAGE: is a website owned and operated by Scooblr, Inc. By accessing this website and any pages thereof, you agree to be bound by the Terms of Use and Privacy Policy, as amended from time to time. Scooblr, Inc. does not verify or assure that information provided by any company offering services is accurate or complete or that the valuation is appropriate. Neither Scooblr nor any of its directors, officers, employees, representatives, affiliates or agents shall have any liability whatsoever arising, for any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication, of the materials posted on this website. Scooblr does not give advice, provide analysis or recommendations regarding any offering, service posted on the website. The information on this website does not constitute an offer of, or the solicitation of an offer to buy or subscribe for, any services to any person in any jurisdiction to whom or in which such offer or solicitation is unlawful.