Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic, and shares. It reveals the best of what your content can offer to an extended audience, and attracts visits and shares from users that you might not have reached otherwise.
These days, customers and businesses generally see corporate blogs as a credible source of industry information. Having your blog posts distributed through various online channels can have a big impact on the way the community sees your company, affecting brand credibility and trust. Building on both can lead to additional exposure and can aid in guiding the conversation back to your blog.
Read on to learn just what content syndication is as well as tips and tricks for using it to build your brand.
How Does Content Syndication Work?
Publishing and delivering your content to a number of social media networks and third-party sites at the right time and in the right way can lead to a notable increase in quality traffic for your blog. But, most importantly, it will give you an idea of what types of content work best for specific communities.
If you think you can win the game of content marketing simply based the volume of content published, then it’s time to think again. While it’s true that posting an ample amount of quality content can increase your organic traffic, it’s equally necessary to figure out a way to reach your audience whenever you have new content to share.
Let’s face it, considering the mass of content published daily on the web, capturing your target audience’s attention can be a frustrating ordeal. The more clutter there is, the harder it is to stand out from the crowd.
To give you a clearer idea, here are a few tips for using content syndication to boost your blog traffic:
Social networks are everywhere, and they continue to connect both businesses and people through content sharing. Popular sites such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+ offer a number of opportunities to grow your blog’s reach.
Build your company’s social media accounts to make it easier for people to contact, and follow you for updates. Also, always remember to include social sharing buttons in every piece of content for easier sharing.
Paid Content Syndication
In paid syndication you provide your content to a third-party publisher who shares your content for a fee. Though they are not classed as social media sites, they usually have a social media following to whom you can introduce your content to.
Paid content syndication can be expensive depending on which publisher choose. However, with quality content and the right targeting, this has proven to be a highly effective method for reaching new audiences.
Bookmarking sites have a large number of active members that share categorical content for other members of the community with shared interests. Bookmarking sites include forums, Q&A sites, community boards, and other sites that allow you to share content through a blog aggregator.
What Makes Content Syndication Worthwhile?
Picking the best syndication sites and channels for your target audience is essential if you want to see significant outcomes. For best results, partner up with industry leaders that have high credibility ratings.
For social media, customize your content so that it matches the communities’ voice and engage with members by sharing content that is relevant to their interests.
Developing high performing content is not just about producing high-quality articles. The success of any piece of content also relies heavily on its ability to effectively reach the right audience.