How to Track the ROI of Your Social Media Campaigns

How to Track the ROI of Your Social Media Campaigns

What if you could know that for every $1 you invest in Facebook pages, Twitter accounts, etc., you are pulling back $10?

Here’s how we connect the dots between social media and revenue, in step-by-step detail.


roi of social media


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Social Media Channels that Kissmetrics Can Track ROI for:

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
  • StumbleUpon
  • Any website, for that matter…

Yep, that bulleted list above is slightly ridiculous. But the point is to show you that any possible online customer source can be tracked with Kissmetrics. And, more importantly, a return on investment (ROI) can be calculated for each channel.

This is incredibly helpful for identifying which social media sources are bringing you your best customers. Remember, we don’t track only which customers click through. Kissmetrics tells you how profitable they are months down the line, after they have interacted with your website multiple times.

People Visit Your Site, Leave, and Come Back – and We Track All of That!

This is why Kissmetrics is a unique customer analytics tool. The only way to know your ROI from any of your online marketing activities is to be able to track visitors throughout multiple visits.

When you look at ROI in terms of single events, you’re getting a skewed vision that may be giving you incorrect information about your marketing efforts.

For example, you may think that social media activity doesn’t yield any revenue. You probably arrived at this conclusion because very few people who come from a social media site sign up or buy your products during the same visit.

But what if the next day, those same visitors read your blog, and two weeks later, they visit your site again, and THEN they decide to make a purchase? Shouldn’t you give the social media channel they originated from credit for assisting in the sale?

Many of us have been making this mistake for quite some time. 🙂 Luckily, we created a tool to solve this problem. With Kissmetrics, you can track the entire customer lifecycle. And that’s the only way you can track ROI from any of your online marketing activities.



August 7, 2016 / by / in , , , ,

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