Tablet-based Kiosks Help Leader in High-End Car Auctions Drive Interactive Customer Experience [Case Study]

Tablet-based Kiosks Help Leader in High-End Car Auctions Drive Interactive Customer Experience [Case Study]



Barrett-Jackson, the world’s leading auctioneer of world-class collector cars, was looking to improve its auction customer experience by replacing the printed information boards used to describe each car with an innovative digital presentation solution. To accomplish this, they deployed a network of Samsung Galaxy tablets to create interactive presentation kiosks, allowing users to browse through a library of current and historical vehicle pictures and information, study detailed descriptions, experience the restoration process and more.

The tablets’ high-resolution screens provided beautiful representations of these high-end vehicles, and not only enhanced the auction experience for sellers/consignors, bidders and visitors, but also helped the company capture customer leads and profitable sponsorship opportunities. Additionally, unlike the printed information boards and catalogs, the tablets enabled Barrett-Jackson to push out all updates instantly, allowing them to make last-minute changes if necessary. The interactive kiosks have received overwhelmingly positive feedback from both sellers and bidders at the high-profile auctions, and helped Barrett-Jackson cultivate its reputation for excellence.

Read the case study below to learn more about how Samsung Galaxy tablets helped Barrett-Jackson provide an engaging, next-generation auction experience.


July 29, 2016 / by / in ,

Leave a Reply

Show Buttons
Hide Buttons

IMPORTANT MESSAGE: is a website owned and operated by Scooblr, Inc. By accessing this website and any pages thereof, you agree to be bound by the Terms of Use and Privacy Policy, as amended from time to time. Scooblr, Inc. does not verify or assure that information provided by any company offering services is accurate or complete or that the valuation is appropriate. Neither Scooblr nor any of its directors, officers, employees, representatives, affiliates or agents shall have any liability whatsoever arising, for any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication, of the materials posted on this website. Scooblr does not give advice, provide analysis or recommendations regarding any offering, service posted on the website. The information on this website does not constitute an offer of, or the solicitation of an offer to buy or subscribe for, any services to any person in any jurisdiction to whom or in which such offer or solicitation is unlawful.