CREDIT: Getty Images
No resources? No problem. Use these tricks to create an impactful online presence for free.
To connect with customers, be easily found online, and build your credibility, it’s important for you to have a consistent digital brand that extends across multiple platforms. But creating a digital brand like this can be expensive. If you have limited resources–especially if you’re just starting out–the process can be particularly intimidating and challenging.
But Juntae DeLane, founder of the Digital Branding Institute, says you can start building your digital brand, regardless of the size of your budget. DBI focuses on helping individuals and organizations enhance their digital identity, visibility, and credibility, and Juntae shared some of his top tricks for entrepreneurs, small business owners, freelancers and others to do exactly that without breaking the bank.
1. Find A Partner To Co-Create With
Someone with a more established audience and similar interests may be willing to partner with you on some co-created content, like a blog post, infographic, video or something else. By working with someone who already has a platform, Juntae says, you’re able to get your brand and your expertise in front of an established audience and help create and foster useful connections to like-minded individuals in your niche.
2. Pitch a Podcast
The resurgence of podcasts in recent years means that theres sure to be multiple shows in your niche. Reach out to the hosts of podcasts in your subject area, and explain how you can bring value to their audience with your expertise and experience. If selected, you’ll be able to reach many new potential customers with your story, and also have a great clip to point to as an example of your expertise.
3. Curate From The Best
If you don’t yet have the budget to create loads of original content, you can turn to the most credible sources in your industry and share their content. Doing so shows that you’re up to date on the industry, and provides value to your fans and followers, Juntae says. Set up Google Alerts for key words that you want to be known for to save time curating, and follow relevant accounts on social media to be quickly alerted to content in your niche. Be sure to tag the sources in your posts; if they choose to reshape your posts, you’ll be exposed to an entirely new audience.
4. Join Conference Conversations
Even if you don’t yet have the budget to get yourself to your industry’s conferences as an attendee and haven’t yet racked up the credentials to be featured on stage, you can still take part in the conversation online. Juntae suggests you follow along with event hashtags to engage with attendees, make lists of influencers and speakers in attendance for others to subscribe to, create content inspired by the event topics and speakers, and post during the conference in real time to be a part of the event from afar.
5. Get Visual
There are surely plenty of individuals and organizations in your industry that do research, and you can use this information to create highly shareable infographics and illustrated statistics with your brand on them. Tools like Canva allow you to quickly create infographics, even if you’re not a designer by trade. These visuals can then be shared on Facebook, Twitter and elsewhere, and pinned to Pinterest to help catch the attention interested audiences from across the web and bring them back to your website or blog.
6. Repurpose, Repurpose and Repurpose Again!
“When resources are limited, you have the make the most of what you have,” Juntae says. Use each digital asset you create in as many ways as possible: turn that blog into an infographic, and then tweet each stat out as its own post on Twitter. transcribe a podcast interview to turn it into a blog post, and use individual quotes from the interview as social posts, too. And don’t be afraid to post the same content and links multiple times, on different networks and at different days and times to give them the greatest chance at visibility.