Waiting for traffic to roll in on your new website is often an exercise in restraint. Unless you’re incredibly lucky, people don’t just visit your site without you need to put any legwork in.
But luckily, building a regular following is possible and it’s a lot easier than the existence of this guide might lead you to believe. It just requires time and elbow grease on your part. While we can’t guarantee that you’ll be able to bring in traffic overnight, you’ll certainly be well on your way just by keeping these steps in mind.
Staying informed is key. And understanding the processes that attract potential readers and/or customers to visit your site is vital to being able to take charge of your daily traffic.
If you’re not familiar with it already, it’s now time to learn SEO. Search engine optimization involves using keywords to bring in organic search engine results and improve your search engine ranking. Say you own a pizza parlor in Amarillo, Texas. You want to be able to appear within the first couple pages of Google search results when hungry Amarillo-based customers perform a search for local pizza parlors.
Google has a comprehensive guide available as a free PDF booklet and it’s an excellent place to start in order to figure out just how SEO works. This guide from Moz is also a quick and straight-forward look at being able to understand how you can use SEO conventions to your advantage. You’ll notice that these are actually the first two results you’ll come across when you perform a Google search for “seo guide”, so both sites definitely put the concepts talked about in their guides to practical use.
But don’t stop there. Make sure you’re aware of how to write effective marketing copy. Research how Facebook and Google Ad campaigns work. It can be helpful to talk to fellow website owners as well and find out how they’re able to bring in the traffic results that they’re wanting to see.
The Write Way
No matter what kind of website you’re offering potential readers/customers, there’s no better way to draw in traffic then by offering effective copy for your visitors to read and enjoy.
Writing relevant content that appeals to your target audience ensures that your visitors have something new to enjoy on a regular basis. And this ensures that visitors will keep on coming back again and again.
For example, let’s pretend you own a bike shop. You might find it helpful to write blogs about how to take care of your bikes and provide helpful guides on what customers need to consider before they purchase a new bike, and so on. This gives your visitors the impression that you care about them and that you know what you’re doing.
Even your personal blog can benefit from well-written, effective copy. Bringing in traffic isn’t just about navigating SEO conventions. You need to make sure that your readers actually care about what you’re writing.
If you’re not confident about your writing skills, it is a skill that, thankfully, you can learn. You may also want to consider hiring a regular writer or soliciting a freelancer, at least so you’re not doing all the work.
Not everyone is comfortable with promoting themselves. That’s okay. You can pick up on it.
Don’t let SEO and strong copy do all the work. You also need to do your part to get your name and your website out there. Social media marketing can have a huge impact on your traffic and is a vital tool in attracting new customers. You ideally want to have a presence on Facebook and Twitter, bare minimum. Other sites, like Pinterest and Instagram, can be helpful to consider as well. Post actively. Consider looking into a service like Hootsuite to organize your social media schedule and plan posts in advance. Get active on sites like Quora and answer customer questions in order to attract potential readers.