Is there something you’ve always meant to do, wanted to do, but just … haven’t? Matt Cutts suggests: Try it for 30 days. This short, lighthearted talk offers a neat way to think about setting and achieving goals.
Matt Cutts is an engineer at Google, where he fights linkspam and helps webmasters understand how search works.
Why you should listen
Matt Cutts works on search at Google, specializing in search optimization. He’s a friendly and public face for helping webmasters understand how Google’s search actually works, making hundreds of videos that answer questions about SEO. (SearchEngineLand made this handy chart of all of them.) He’s an advocate for cutting down on poor practice such as link spam. He also wrote the first version of SafeSearch, Google’s family filter.