That’s why there’s no pipe dreams at Speedlancer.
It’s not enough to simply be willing to put in the time and effort to scale–you have to do it the right way. This involves understanding the difference between growth and scaling to begin with, as well as possessing a knowledge of the importance of developing fresh skill sets and powerful collaborations.
There’s also something crucial we need to get out of the way immediately: If your core business is lacking as a concept, you’re not going to be able to successfully scale it. You don’t want to promote a broken business idea and plan, so if you have any doubt about your fundamentals, don’t push the issue. Never be afraid to re-group and return to the drawing board before attempting to scale.
That’s what we believe at Speedlancer. It’s why we don’t write the word Scale on a whiteboard and call it done. It’s why we don’t use projections and hopes instead of actions.
#1. We Don’t Confuse Growth with Scaling
High revenue alone is not an indicator of successful scaling. Your business may have grown, but that doesn’t mean you’ve successfully scaled to keep up with the changes. It’s never a good look to see a $200 million corporation confined within a $50 million business’s body/structure.
Scaling means managing growth intelligently and efficiently. Often, business heads make the mistake of responding to the problems stemming from their mismanaged growth as opposed to the scaling issue at the heart of the problems. They’re treating the symptoms, but nothing else, because they misunderstand what scaling entails.
Scaling is not simply recreating the same success over and over again that initially sparked your growth. Scaling allows for sustainable growth through a well-organized business. If you don’t understand these concepts, your efforts will be dead-in-the-water before you even begin.
#2. We Constantly Question Ourselves, But We Aren’t Afraid to Act.
Making the move towards scaling your business is going to require deep contemplation and constant review of your practices. Ensure that you’re constantly questioning yourself in a constructive manner.
However, simply thinking and questioning is only one part of the equation. Don’t allow yourself to be lulled into inaction. Once you’ve applied reviews of your current company-wide policies and practices, you must be willing to both dream big and act boldly. Understanding the goal you’re shooting for–do you want to be a $50 million company or a $500 million company–and then surrounding yourself with a team that you trust to aid you in reaching that goal are key. Map up a more detailed strategy for that goal with your new team, then go for it.
Never stop asking questions, but never stop pushing forward.
#3. We Work to Establish a Powerful Public Profile.
You no longer wish to be a small, local company, and so you’re going to need to act accordingly if you expect to meet your goals and scale your business effectively. This means you can’t allow yourself to fly under the radar.
This is a people-to-people world, no matter what industry you’re in. You’re going to want to eventually build new, powerful relationships, but you won’t be able to do so without an impactful public persona. You’re leading your company. People want to know that, and they want to know what makes you tick and what you believe in. Get out there and show them.
We do it by building authority in content. We use every type of content piece we can, from blog posts to complete whitepapers.
Steve Jobs at Apple was a natural and an expert at stagecraft; Tim Cook, his right-hand man in charge of supply chain operations, was and still remains less of a natural frontman. However, when Cook ascended the throne of Apple, he immediately set about building a public persona. It doesn’t matter if it’s in your blood to bask in the limelight or not–you’re going to need to build that public profile to ensure scaling success.
#4. We Construct Key Relationships.
Once you ramp up your public profile, you’ll want to leverage it to construct key relationships to aid in your scaling efforts. It’s all about who you know, and making the right connections can be the difference between quickly scaling and growing stagnate.
People matter. Relationships matter. Never lose sight of that. New connections are always an opportunity, even if you’re not immediately aware of how that may benefit you and your endeavor. Building up that virtual rolodex may pay off massively somewhere down the line.