Social media traffic is difficult to turn into effective leads because so much of it includes people who simply aren’t interested in what you have to offer.
Social media traffic is difficult to turn into effective leads because so much of it includes people who simply aren’t interested in what you have to offer. Converting social media traffic into paying clients can only be done with the right tactics.
Not only do you need to improve the way you communicate with social media traffic, but you need to take care to bring in the right traffic in the first place. This guide is going to show you how to do it.
The Right Landing Page
To get fans fast and turn them into paying clients, you need to send your traffic to the right landing page. One of the huge mistakes made by businesses and individuals alike is that they send their traffic directly to the home page of the website.
This is a huge error because they really need to be sent to a landing page. If you are advertising something, the landing page should give the person two options. They should have the choice to either purchase the product or leave the website. Don’t give them any other options.
Begin to test landing pages and see what results you can get.
Use Paid Advertising Options
If you are relying on organic traffic to gain paying customers, you are going to have an extremely low conversion rate. The reason for this is that organic reach is extremely low. Like it or not, social media is a pay to play platform.
Paid advertising options are extensive and by investing in them you are not only bringing in more traffic you are bringing in more targeted traffic. The Facebook Power Editor is one of your main platforms for paid advertising. It’s been shown to be extremely effective and there’s no doubt that businesses can secure more revenue through taking advantage of more targeted advertising.
Customers are more interested in building a relationship with the company they are working with, as opposed to just buying something and leaving. You have to think long-term if you are going to bring in paying clients.
The reality is that too many people give up on leads before they have reached maturity. Social media traffic is no exception. Don’t expect people to buy something immediately. You have to nurture them through your email list.
It can take more than ten brand mentions before someone finally makes a decision on whether they want to buy something.
Keep Them Coming Back for More
Social media is something that doesn’t have a high conversion rate because most people are simply browsing. The chances are someone isn’t going to see your ad or post the first time. They are going to have to see it again and again before they finally decide to click on it.
Keep hitting the same audience over and over again in order to rise above the noise and grab their attention.
You may even get people who look at your feed and then decide against clicking through to your website. But if you keep them coming back for more through quality content you are going to increase the chances that they are going to buy something.
Testing is Everything
In the world of social media, you have to test everything in order to get the results you want. If you believe that you are going to throw something up and get it right the first time, think again. Effective social media marketing is about constant testing, even when you are receiving incredible results.
Split testing should be part of your regular list of tasks. Good A/B testing can yield magnificent returns, as well as keep you on the cutting edge of your industry.
Turning social media traffic into paying clients can turn into a lucrative part of your business. Plus, it’s easier than you think to do it. As long as you are hitting the right target audience and then meeting their needs there’s no reason why you can’t bring this traffic to your website, and then turn them into a paying customer.
It just requires time and effort to both learn and manage. What do you think is the most effective tactic for turning social media traffic into paying customers?