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A Quick Guide to Enterprise App Marketing

 

Whether you’re creating a web app or a mobile app, there’s plenty of room in the B2B space for apps that solve the problems of business owners and managers.

In some respects, creating an enterprise application is a better model. Your customers are willing to spend money to simplify their process and save time, and they have revenue coming in the door to pay for your product.

But once you’ve built your product (or at least an early version of it), how do you market it? How do you put it in the hands of the right people?

B2B marketing is actually simple. Not easy, but simple. It requires constant product and customer development, creating supporting content, and targeting the right people.

Let’s dive in!

Continue iterating

No amount of marketing will make a poor product successful. Similarly, great products market themselves.

Jordan Stolper, CEO of StoryDesk, tells DMN: “The greatest misconception of app development is that once the software is built, the development ends.”

His point is that software should be continuously refined. You’re bound to make some mistakes. You need to monitor your analytics and speak with your customers to find ways to improve the application. What could be better? What should be removed? What new features should be added?

There are a million ways to iterate on your product. You probably have a million ideas on how to improve the product already. It’s not hard to come up insights. The trick is to prioritize your development (and avoid overdevelopment).

Alex Adamopoulos, founder and CEO of Emergn, believes that “one of the biggest differentiators between companies that thrive and those that fail is the ability to prioritize effectively.” (His article explains nine prioritization techniques, so check it out.)

This is important to keep in mind because many application owners fail to budget for ongoing development. They count their pennies right up until the app is published and wait for results.

Great products are shared organically. If your application is useful and performs well, your B2B customers will spread word of your tool throughout their industry in the spirit of making their friends and colleagues lives easier.

 

Focus on customer success

Your customers are looking for a solution to a problem. If they don’t realize value with your product (even due to their poor use), they’ll look elsewhere. And you can’t grow if you can’t retain your current customers.

Customer success is the practice of helping your customers find that value. Like product iteration, it helps you create a better application that markets itself. This is critical if you sell a monthly subscription SaaS.

This visual from For Entrepreneurs shows how happy customers send more leads into your sales pipeline. These leads are warmer and move through your sales process faster than typical leads.
 

 

The goal of a customer success manager is to onboard your users (not in a technical sense, but in a moment of first value sense) and make sure the product is continually serving their goals. Over time, this doesn’t just make the customer like your product – it makes them dependent on your product.

“Sales are important, but they shouldn’t be your focus when you need your current customers to pay you next month and every month thereafter,” says customer success consultant Nils Vinje. “Sales only begin the relationship. Customer success maintains the relationship for the long haul.”

 

Content, content, content

Content is one of the most effective ways to generate leads. Content on your website stays around forever, drawing traffic and either sending visitors to your sales pages or converting them to email subscribers (who are later sold on the product).

Content is especially useful in a B2B climate because people are constantly looking for solutions to make their jobs easier, complete difficult tasks, get more done in less time, and build automation into their process.

Ideally, your content should be the beginning of a marketing funnel that flows like this:

  • Content collects traffic.
  • Traffic joins your email list (now they are leads).
  • Leads are nurtured with additional content (perhaps a drip campaign that solves a particular problem or regular blog posts) over time.
  • Leads are targeted for sales.

For best results, segment your list as best you can based on characteristics that matter to your business, such as industry, company size, workflow, current solution, revenue, etc.

For instance, you might find that there are two types of people within your customers’ organizations who approach you: developers and project managers. A person who signed up in a blog post about high-level project planning would be tagged as “project manager.” You could send them targeted content and links to landing pages and sales pages that are relevant to their job.

If you want to see some great examples of content marketing, check out this article: 4 Apps Nailing Content Marketing (And How You Can Too)

 

Make a few videos

According to Google, 70% of B2B product buyers watch videos throughout the purchase journey. That claim and more are backed up in Tubular Insights’ 2015 B2B Video Content Marketing Survey:

  • 96% of B2B organizations create video content
  • 73% say video has positively impacted their marketing results
  • 41% plan to increase spending on video marketing in 2015

It’s also worth noting that Google’s search algorithm favors video content. Websites with videos see a 40% increase in traffic to pages with videos.

B2B marketing agency KoMarketing explains the value of video content well: “Video brings an immediacy, digestibility, context and personality that even the most clever of text-based business content struggles to achieve… at least in our instant gratification, device-ruled world.”

A great video should tell a story. It should be intriguing, but informative (remember, you aren’t entertaining). It uses a logical flow that starts by acknowledging the visitor’s problem, positioning the product as a solution and then compels the viewer to take action.

Most importantly, a video should feel genuine. The viewer should feel like you want to partner with them to solve the problem, not just transfer money from their pocket to yours.

 

Prospect hunting

Depending on your niche, mass marketing techniques might not be effective. If you’re selling a scheduling tool for dentist offices (but only ones large enough to afford it), you don’t have time for content or word-of-mouth to spread.

You have to get on the phone and sell. (Well, maybe by email.)

But first, you need a list of prospects who fit your ideal customer profile. (If you haven’t built a customer profile, use this link.)

First, start with social media. With 400 million members, LinkedIn has a tremendous pool of leads. 80.3% of all B2B leads generated through social media came from the social platform.

LinkedIn’s advanced search and Sales Navigator are excellent tools to find and approach people. Send personalized messaging that doesn’t sound like a template. Speak about benefits, not features. Wait a few days, then follow up.

You should also dive into some LinkedIn groups that relate to your business and industry. Engage with people regularly, but don’t be salesy. When you spot someone you can help, target them for selling.

After exhausting LinkedIn, try a lead finding tool like any one of these:

Finally, browse Quora for questions that relate to the problem you solve (not your product). When someone asks a question, you can swoop in and answer it, then reach out for a sale.

Use this list of B2B marketing tactics to start marketing right away.

Final thoughts

Here’s one final piece of advice: Listen to your customers. You need to know the precise problems they deal with every day and where they are searching for those solutions.

Speak to the people who are already paying for your product. Learn as much as you can from them. How do they prefer to use your product? Which features are necessary? What would make their lives easier? How do previous solutions compare?

Once you know what you customers (and potential customers) need and prefer, your marketing strategy will clarify. [Koombea]

January 17, 2017 / by / in , , , , ,
A Raspberry Pi-Powered, Alexa-Controlled Mirror

You’ve probably seen rumblings of ‘smart mirrors’ being vaguely available for sale in the future or to build now. If you’d like step-by-step instructions to make your own, look no further than Ben Eagan’s latest project.

 

 

According to his summary, it simply requires constructing a frame around a monitor, creating a two-way mirror, and setting up MagicMirror software on a Raspberry Pi.

Besides displaying information visually, Eagan added voice interaction to the mirror by installing Alexa software on his RPi. Now it can finally answer questions like, “How many kilometers to the sun,” or perhaps, “Who is the fairest of them all?”

Sound like a smart accessory you need in your bedroom or living room? Check out Eagan’s blog post to get started.

[Hackster.io]

January 17, 2017 / by / in , , , , ,
Five Highly Persuasive Digital Marketing Tactics

For their Christmas digital marketing push, Starbucks described a few lattes and mochas as, “Crafted by hand and heart. One sip will warm you up” and Apple discussed “the art of giving.” These campaigns sound natural because they immediately create an emotional connection, which as a byproduct creates not only a sale but a sustainable customer.

Both campaigns are intentional and rooted in the art of persuasive digital marketing. The power of persuasion is one of the most effective marketing tactics, but it must be done right. Above all, persuasive digital marketing efforts can’t be forceful; they need to naturally convey a company’s message, allowing customers to embrace the product or services while hopefully igniting some passion for your brand.

The following are five persuasive digital marketing tactics that my digital marketing agency uses not only for itself but for its clients.

 

Tell A Story

Storytelling has been and will always be the root of human interaction. A good story makes people feel connected, which is the ultimate persuasion factor. Use storytelling for not only a product or service push, but also for your brand.

When telling your story, keep these three tactics in mind: humanize the conversation, create an emotional connection, and offer value. Think of the Starbucks copy; it was not much in length but conveys a story that immediately humanizes the conversation and builds an emotional connection.

Speak in a voice that mirrors your brand’s voice and use all necessary jargon in your copy. For example, if you’re talking to an SEO audience, use language familiar to that audience, such as internal linking, title tags, keyword density, etc. Remember to keep simplicity in mind; some of the best stories say much with so little.

 

Use Trigger Words In Copy

Lingual psychologists have spent much time analyzing words that quickly engage people, which can lead to an actionable response, such as a conversion. Dr. Robert Cialdini’s classic book, “Influence: The Psychology of Persuasion,” explains how some words trigger more than others. There are a few persuasive trigger words that should be used throughout your digital marketing copy, such as “you,” “because,” “new” and “free.”

By using “you,” you’re speaking directly to the customer and this psychologically develops a personal relationship with that customer, moving his or her attention to how they can work with you.

“Because” triggers reaction; always use this word in the beginning of your copy. It immediately triggers a reactive state and psychologically adds legitimacy to requests. If I was emailing someone about content creation, I would write “use our content creation services because we provide quality and relevancy while catering to search engines.” This immediately establishes a legit reason to what we provide and keeps people engaged for more.

The other two trigger words are “new” and “free.” Psychologically, new and free are attractive because it triggers the brain’s reward center.

 

Build Authority

Just as trigger words are used immediately, so should anything that builds authority, such as any form of recognition: awards, mentions in articles and content published at third-party resources, such as an article written by your company’s CEO or an infographic used in a story.

Brand authority naturally persuades customers, providing a secure feeling for your product or services; again, you’re catering to human emotions. Make sure to highlight any recognition that builds authority across all channels of your online presence: website, social media, newsletters and ads. At LSEO, we establish brand authority by listing awards and recognition, articles published on notable third-party publications, and my book on search engine optimization.

 

Offer Social Proof

Just as important as building brand authority is offering social proof. Instead of telling a potential customer/client what to do, show them what others did in that situation. The easiest route towards social proof is featuring case studies and online reviews. If you’re an agency, find your best customers and develop case studies about their success and how you helped them achieve that success. For those selling actual products, highlight customer reviews. Social proof is naturally persuasive.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

Talk Benefits And How To Avoid Problems

Once you have established a human connection between your brand and audience with the tips outlined above, the next act of persuasion is based on your actual products or services. Highlight the benefits of your products and services and how they will help customers or clients avoid problems.

One thing that search engine algorithms like Google despise is thin and irrelevant content, so when discussing the benefits of using our agency over others, our content team notes that quality and relevance are at the forefront, along with the proper target keywords. This immediately informs the client that they can avoid the major problem of having online content discredited by search engines due to black hat SEO techniques such as keyword stuffing.

 

Concluding Thoughts

Persuasion is the ultimate route to a loyal customer base. But you can’t be forceful; rather, you must engage emotions and create customer loyalty to not only your product or service but also your brand. A persuasive digital marketing campaign that incorporates these tactics is sure to garner much more attention over a basic, in-your-face campaign. [Source: Forbes]

January 17, 2017 / by / in , , ,
Future of App Development – Native Apps or Web App?

progressive web app

 

Today all digital businesses is moving towards native mobile apps. Most of the companies are creating their platforms which are app only. And they have significant reasons for having app only platform over web based platforms:

Reasons Why Mobile Apps Have Become So Popular

1) Increased User Interest

When you develop an app, it gives you an easy way to showcase your products or services to your customers and prospective customers. Whenever they want, they can just use it as a one-stop point to get all the info they need.

2) Enhanced Engagement

Most shoppers cannot resist the temptation of a good deal or a great discount, especially when one stares at their face. And this is exactly what you can do with your mobile app.

3) Real Time Push Promotions

Suppose you have an apparel and accessories boutique at a central location. And you know that many prospective customers walk by your store every day. What if you design an app that lures them to your store when they are in the vicinity?

4) Quicker Support

While it is often a hassle to receive and respond to a customer support request, the same becomes easy when you have an appropriate app to do it. With a mobile app that can offer instructions and how-to’s, you are sure to win approval.

5) Ease of Use

Users today wish for a fuss-free experience, whether they access your site or your app, and whether they do it from their PC or their Smartphone. With a good plan and a clear vision, it becomes possible to deliver on their expectations.

6) Regular Usage & Personalization

If your target users are going to be using your app in a personalized fashion on a regular basis (think EverNote) then an app provides a great way to do that.

7) Native Functionality or Processing Required

Mobile web browsers are getting increasingly good at accessing certain mobile-specific functions such as click-to-call, SMS and GPS. However, if you need to access a user’s camera or processing power an app will still do that much more effectively.

8) No Connection Required

If you need to provide offline access to content or perform functions without a network/wireless connection then an app makes sense.

All the reasons look significant, and I must say they are proving their worth in the market, but one thing which makes all these things still useless is, you have to make customers download your app, which is the most challenging thing to do.

And I have seen most of the companies doing anything to make sure that their app is downloaded by their target user. They are giving huge discounts, doing a lot of advertisements, but I think you can’t force users to download a different app for each and every service they want.

 

Issues with apps

1) As I have mentioned, you have to make users to download your app, and that is not easy at all.

2) All mobile devices have limitations: memory, performance etc.

We need to take care of different mobile devices while developing an app which is a huge challenge for app developers to give same user experience on different mobile devices.

Similar Read:  What Can We Expect from FinTech Sector in 2017?

The devices can have different platforms on which they are working, different specifications, different screen sizes etc.

3) If users have so many apps then your app will be lost in the pool of other apps.

 

How web apps will give all the features of a native app with the the simplicity of website?

This is a big and difficult question for web developers.

Let’s discuss first what are the benefits of having a web app then will try to find how they can be improved or how they are improving:

1) Immediacy — Mobile Websites Are Instantly Available

A mobile website is instantly accessible to users via a browser across a range of devices (iPhone, Android, BlackBerry, etc). Apps on the other hand require the user to first download and install the app from an app marketplace before the content or application can be viewed — a significant barrier between initial engagement and action/conversion.

2) Compatibility — Mobile Websites are Compatible Across Devices

A single mobile website can reach users across many different types of mobile devices, whereas native apps require a separate version to be developed for each type of device. Furthermore, mobile website URLs are easily integrated within other mobile technologies such as SMS, QR Codes and near field communication (NFC).

3) Upgradability — Mobile Websites Can Be Updated Instantly

A mobile website is much more dynamic than an app in terms of pure flexibility to update content. If you want to change the design or content of a mobile website you simply publish the edit once and the changes are immediately visible; updating an app on the other hand requires the updates to be pushed to users, which then must be downloaded in order to update the app on each type of device.

4) Findability — Mobile Websites Can be Found Easily

Mobile websites are much easier for users to find because their pages can be displayed in search results and listed in industry-specific directories, making it easy for qualified visitors to find you. Most importantly, visitors to your regular website can be automatically sent to your mobile site when they are on a handheld (using device-detection). In contrast, the visibility of apps are largely restricted to manufacturer app stores.

5) Shareability — Mobile Websites Can be Shared Easily by Publishers, and Between Users

Mobile website URLs are easily shared between users via a simple link (e.g. within an email or text message, Facebook or Twitter post). Publishers can easily direct users to a mobile website from a blog or website, or even in print. An app simply cannot be shared in this fashion.

6) Reach — Mobile Websites Have Broader Reach

Because a mobile website is accessible across platforms and can be easily shared among users, as well as search engines, it has far greater reach capability than a native app.

7) LifeCycle — Mobile Websites Can’t Be Deleted

The average shelf-life of an app is pretty short, less than 30 days according to some research, so unless your app is something truly unique and/or useful (ideally, both), it’s questionable how long it will last on a user’s device. Mobile websites on the other hand are always available for users to return to them.

Similar Read:  Simple Guide to Create DIY Internet Marketing Strategy
8) A Mobile Website Can be an App

Just like a standard website, mobile websites can be developed as database-driven web applications that act very much like native apps. A mobile web application can be a practical alternative to native app development.

9) Support and Sustainability

The investment considerations of app vs website don’t end with the initial launch; properly supporting and developing an app (upgrades, testing, compatibility issues and ongoing development) is more much more expensive and involved than supporting a website over time.
So we have some answers for this , which are still looks like a hypothesis.

 

Now how to compete with native apps

Some recent innovations in the field of web app development:

1) Push Notifications for web interface

Push notification plays a vital role in advertisement, enhances the user engagement, and many other things.

2) Geo fencing on web

Today all the apps are personalised for you. They work according to your taste, your location etc.

So, for web to work like these we need Geo Fencing for Web.

3) Off-line Support for some features

Apps provide offline features, like Facebook allows you to update your status even when you are not connected to web, and when you are back in network they will update your status automatically.

So for all these things many web based companies are working and have launched new technologies to support all these features of a native app on web apps, even they have released beta versions of some of the features.

For Example:

1) Google’s material design on websites, we have Polymer which is still in early stage and not that many developers are familiar with it yet. But yes I guess in future developer community will use this platform or some other coming platforms to give web development a new face.

2) Bootstrap: Helping developers in making mobile friendly websites.

3) Service Builder, which will provide offline support for web apps.

4) Push Notification and Geo Fencing in latest version of Google Chrome for developers and in Mozilla Firefox.

And many more…

 

In Conclusion

As long as mobile remains a relatively new frontier, the “app vs web” question will remain a very real consideration for organizations seeking to establish a mobile presence. If your mobile goals are primarily marketing-driven, or if your aim is to deliver content and establish a broad mobile presence that can be easily shared between users and found on search engines, then the a mobile website is the logical choice. On the other hand, if your goal is interactive engagement with users, or to provide an application that needs to work more like a computer program than a website, then an app is probably going to be required.

Want to share some websites which are working on all these futuristic designs and technologies.

https://poly-mail.appspot.com/
http://foodtrack.de/
https://www.chromestatus.com/features/5047308127305728
http://1.daily-stock-forecast.appspot.com/favorite/
http://pubnub.github.io/paper-chat/
https://home-assistant.io/demo/

[iamwire]

January 17, 2017 / by / in , , , , ,
8 Useful Sales Automation Tools for Startups

Sales automation

 

By Alvin Tai, Founder, FastQS

If you’re a startup founder or the first sales hire at a startup, you know just how harsh the market is. Customers think your product is too immature, your brand has no reputation, your company is too young and your team is too unprofessional. The leverage you have in any deal is so minuscule, it’s almost laughable.

Ideally, you could build out a solid team of Sales Development Reps, Sales Engineers and Account Executives to get leads into the pipeline, qualify them and move each potential customer through the sales cycle. But since you’re the only sales person in the company, you’re doing everything. You need to get resourceful in order to get your foot in the door.

Here are the most useful sales automation tools for startups:

Clearbit: Clearbit is one of those solutions that really surprise you when you try it. It’s a little difficult to really see the value of their product just by looking at their website, but when you try it out, your eyebrows will perk up and you will silently mouth the word, “whoa!” While you can build very powerful internal tools with their APIs, I’ve mostly used the Google Sheets Integration and Clearbit Connect (Gmail Add-On), and they are incredible. Their Google Sheets Integration helps you populate companies and contacts, while ClearBit Connect is a must-have Gmail Add-On that helps you find email addresses and gives you insight into who you’re reaching out to.

 

 

Rapportive: Though Rapportive has been around for awhile, it’s still one of the best ways to (1) verify email addresses and (2) get quick LinkedIn information about the contact. It’s another Gmail Add-On that takes up space on the right side of your inbox and whenever you start an email or hover over an address, information about the person immediately pops up on the sidebar. It sometimes clashes with other sidebar Add-Ons (Clearbit Connect, Hubspot, etc.), but it’s still my favorite one to have in that location.

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Yesware: Yesware used to have a free plan, but earlier this year, they switched to a paid-only model. But at $12/month, it’s not a huge cost. Out of all the “email tracking” apps out there (ie. Sidekick, Tout, BananaTag, etc.), I find Yesware to be the easiest and simplest one to use. It’s fast and has a no-frills attitude towards email automation.

 

 

Hubspot: If you don’t want to shell out money for Yesware, Hubspot Sales Tools (previously called SideKick), is the next best thing. It’s free and gives you most of the functionality that Yesware provides (email tracking, templates, etc.). However, as a caveat, you’ll also have to deal with all the other Hubspot marketing tools that you may not need or want. It’s a bit cluttered, but it’s still a good alternative to Yesware.

PersistIQ: This is a relatively new company that provides a simple cold email and follow-up email solution. When you connect it with your email account, you give it permission to start sending emails on your behalf. You can set 4 or 5 follow up emails that will automatically send over the course of a few days if you don’t get a response. Very handy if you’re cold emailing hundreds of people a day.

 

 

Mail Tester: You wouldn’t be the first one to laugh at the sight of this webpage, but I still use it for basic email verification when all other methods fail. It’s not a guarantee as it seems like more and more companies are figuring out ways to thwart this simple email check, but sometimes, it’s all you need to get the job done.

Similar Read:  How to Build Your Dream with a Remote Team

LinkedIn Premium: LinkedIn has become the de facto source for a person’s job title and employment history. It’s essentially an online resume for almost every professional out there. Over the last couple years, LinkedIn has been slowly limiting “commercial usage” by reducing the number of profiles you can view during a search and is very restrictive when it comes to building in-house scraper tools to generate lead lists. For better or for worse, the LinkedIn Premium plan has becomes a necessity for sales and recruiting teams alike. You have access to unlimited profiles and additional “InMail” messages.

Email Hunter: Use the Email Hunter LinkedIn plugin tool and you get an “Email Hunter” button that shows up on every LinkedIn profile view. Click it and it tries to “guess” the email address of the contact. It’s not totally accurate (I’d say maybe 60% of the time), but it saves you quite a bit of time if it works.

 

 

In a startup, you have to search for and use all the resources you can find to help you compete against larger sales teams. There are a lot of tools out there, but not all of them are right for startups. This is the setup that I’ve used and is proven to work.

January 17, 2017 / by / in , , , , ,
7 Ways for Growing Engagement in iOS Mobile Apps

mobile app engagement

 

 

By Jenna Erickson.

 

Mobile apps are no longer an extension of websites. There are plenty of companies which exist in a mobile only or a mobile first format. It is imperative for developers to follow the best practices, and stay up to day with the latest trends in app usage. In the same light, here are the ways for growing engagement on iOS apps. Some techniques are valid for Android apps as well.

1. Push & Local Notifications

2. Mobile App Deep Linking

3. Localization & Internationalization

4. Spotlight Indexing

5. SiriKit

6. App Analytics

7. Social Media Integration

 

1) Push + Local Notifications

One of the best ways to boost engagement and increase user retention is to utilize push notifications, and local notifications. These notification types allow the app to reach users (and perform small tasks) even when the app is not actively in use.

Push notifications can:

  • Display a short text message
  • Play a notification sound
  • Set a badge number on the app’s icon
  • Provide actions the user can take without opening the app
  • Be silent, allowing the app to wake up in the background and perform a task

New to iOS 10:

  • Images, GIFs, audio and video
  • Expanded detail view with 3D touch
  • Notification actions
  • Target based push notifications
  • Vendors in push notifications

 

2) Mobile App Deep Linking

 

Deep linking

 

Another way to boost engagement is to employ deep linking. Deep linking is the practice of using a within-app linking structure to direct mobile users to specific pages within the app, rather than directing the user to the app’s homepage.

Similar Read:  A Guide to Accelerate Your Mobile App Development Timeline

This form of engagement is the mobile app equivalent of a URL, allowing users and developers to take advantage of a deeper layer of share-ability. Deep linking makes it possible to share a specific piece of application content with a URL, just as you would a web page.

 

3) Localization + Internationalization

Engage with your users on a cultural level by speaking to them in their own language. Localization is the process of translating your app into multiple languages. Traditionally, the option to choose a language is offered upon launch, however an option in the application settings can also be dedicated to this feature.

But before you can localize your app, you have to internationalize it. Put simply, it’s the process of giving your app the ability to adapt to different languages, regions, and cultures. In other words, design and develop the application in a way that makes it easy to localize the content.

 

4) Spotlight Indexing

spotlight

 

Sometimes, increasing user engagement is as simple as letting users search the app. Search is such an innate part of being a 21st century consumer, that it’s only natural for a user to delight at the prospect of integrating more content into standard search.

Spotlight indexing gives developers the ability to index application content in spotlight search, allowing users to search the app without ever opening it. This is a subtle form of engagement, as it allows the app to still capture the user’s attention even after it is closed.

 

5) SiriKit

 

sirikit

 

Sirikit gives your app the ability to converse with your users. Leverage the Siri interface to engage with users in a very natural way—via conversation.

For now, Siri will only be able to engage with apps that fall into one of the following categories (updates will expand the list):

  • Messaging
  • VoIP calling
  • Payments
  • Workouts
  • Ride booking
  • Photo Search

 

6) App Analytics

 

app analytics

 

In order to engage with your users, you’ve got to know your users. When it comes to user engagement, analytics is your secret weapon. You’ll gain a wealth of knowledge about your user base which can in turn be used to tailor user engagement.

Imagine being able to see how many people downloaded your app, how much money you’re making off of each segment, and what users think of your app, among other things.

 

7) Social Media Integration

 

social media

 

As social media use continues to dominate your users’ time year after year, its importance as both a marketing tool, and as a way of engaging with your app’s user base cannot be overstated.

While social shareability is critical to engagement, it ought not be intrusive, and must not interfere with the user experience. When done correctly, however, social shareability can you bring your business countless new users.

Jenna Erickson is a creative strategist at a Chicago based digital agency, Codal.

January 17, 2017 / by / in , , ,
7 Marketing Techniques Learnt From Successful Entrepreneurs

Gordon Moore, co-founder and Chairman Emeritus, Intel Corporation

 

By Shraddha Tewari

A famous saying, “I never perfected an invention that I did not think about in terms of the service it might give others… I find out what the world needs, then I proceed to invent” by Thomas Edison reveals the one of the secret tip to become a successful entrepreneur.

Hunting for an exciting and thrilling career in a fast-growing company, professionals from sales & marketing, human resource to finance department are flocking to get established in start-up roles. But, entrepreneurship isn’t for everyone. Diligence, superb social skills, ability to overcome hardships, ability to build a unique marketing strategy frames some of the characteristics of entrepreneurs.

When we think of entrepreneurs, some of the iconic figures Steve Jobs, Bill gates, Gordon Moore instantly spring to mind. Years of hard work, unique ideas and strategic marketing skills helped them to realize their dreams. Here are a few techniques we can pick up from them

Build up Anxiety among Audience

Keep your products secret. Engage users by enabling them make a wild guess. Just give a hint about your awesome product and services and don’t spread its details. Let the customer engage with the brand through a guessing game. Apple implemented the same strategy during the launch of Apple Watch. Its launch process was initiated in market with the name iWatch rather using its actual name Apple Watch and its design was kept secret. Self-marketing strategies can be implemented by initiating viral discussions on social media.

Perform Vigilant Risk Assessment

Thriving with high aspirations, small business entrepreneurs enter the business world to turn their ideas and knowledge into moneymaking companies. But, the failure to assess the risks associated with the startups pulls down its success rate. Forbes revealed the reasons behind startup failures. Extensive research and analysis, effective goal-setting, hunting high and low, studying about the target market can play a crucial role in helping your business deal with hardships successfully.

Similar Read:  How Indian startups are using video content—and how they should

Answer Customer Needs Satisfactorily

Failing to recognize customer needs lead to business breakdown. Create a compelling message that describes features and benefits of the product, unique selling points. Pricing forms the critical part of brand development. Choosing the right price can help you to maximize profits and build up healthy relationships with the customers. Also, active engagement and dialogue with the customers can help to acquire better understanding of the customer needs’.

Build An Appealing Visual

Powerful visuals can create strong image of the brand and help in its quick establishment. Interactive and engaging visual enables you to build a long term relation with the existing customers and also, helps to create new customers. You can communicate some useful message through visuals and ensure everything in the design serves an objective. Also, compile brand attributes in the message and use it effectively in every marketing campaign.

Frequently Approach Customers and Prospects

Frequently connecting with customers and prospects using latest promotional offers can help to build a perfect image of the brand. Generating referrals, examining the customers’ experience with the products and services offered will enable them engage better with the brand. Only a small percentage of customers may respond to the approach made. Well, that’s normal. But, frequently contacting the customers will help to generate interest among them.

Similar Read:  A Guide to Accelerate Your Mobile App Development Timeline

Create Less and Earn More

A research over the marketing strategy used by some of the brands such as Nokia, Samsung and Apple has led to an inference that what matters is giving less but with utmost perfection. Steve Jobs always excelled in this mantra. Till date, it’s only one iPhone, one iMac and one iPad, etc. However, apple has deviated from its ideology after the death of Steve Jobs. The launch of so many variants of Apple Watch at the same time explains it all. Nokia and Samsung launch so many phones. And it becomes difficult to choose the best out of many. Contrary to this, creating just one perfect product can help in better establishment of the brand.

Make Wise Use of Everything

Utilizing the best resources available in the market can help to reach informed decisions. Growth hacking is one of the famous branding tool making its presence in the market. A business website can be promoted and marketed by performing social media optimization, A/B price testing, website analytics and implementing content marketing strategies. Track what satisfies the customers most. Understanding where, when and how to spend helps to fulfil the need of customers satisfactorily.

Wrapping it up

Starting your own venture is an exciting journey. But, certain things need to be considered before making the start. A perfect blend of a game-changing idea and vigorous marketing efforts guarantees successful establishment of any business and can turn any founder into a successful entrepreneur.

January 17, 2017 / by / in , , , , ,
Semiconducting nanonetwork could form the backbone of transparent, flexible electronics

Researchers may have found a “sweet spot” for organic electronics by fabricating a new 2D semiconducting polymer-blended nanonetwork material that simultaneously achieves excellent charge mobility, high flexibility, and nearly 100% optical transparency—a combination of properties that has so far been elusive for semiconducting materials. According to the researchers, the nanonetwork is the first truly colorless, bendable semiconducting material, as demonstrated by the fabrication of field-effect transistors with integrated LEDs.

The researchers, led by Kwanghee Lee, a professor at the Gwangju Institute of Science and Technology in South Korea, have published a paper on the new material in the Proceedings of the National Academy of Sciences.

“So far, there has been no semiconducting material that simultaneously achieves excellent optical transparency, high charge-carrier mobility, and real flexibility,” coauthor Kilho Yu at the Gwangju Institute of Science and Technology told Phys.org. “Metal oxides, such as ZnO and IGZO, have excellent transparency and high mobility, but they are brittle and show poor mobility if not treated with high-temperature (>200 °C) processes, which are not desirable for fabrication on flexible substrates. General semiconducting polymers are flexible, but show poor mobility without complex processes and are not very transparent because of their high optical absorption coefficient.”

The new polymer blend consists of about 15% semiconducting polymer called DPP2T integrated into an inert polystyrene matrix. The two types of polymers do not mix uniformly, but instead the DPP2T forms a web-like nanonetwork through the inert matrix, creating highly ordered, continuously connected charge pathways for rapid charge transport.

So far, transparency has been particularly challenging to achieve in semiconducting polymers because of their inherently high light absorption in the visible range. DPP2T belongs to a newer class of semiconducting polymers in which the light absorption peak is red-shifted to the near-infrared range, so it absorbs much less light in the visible range and has greater optical transparency.

However, DPP2T by itself still has a greenish tint. Only by blending the DPP2T with the polystyrene matrix could the researchers fabricate a material that is almost perfectly transparent throughout the visible range.

In the final analysis, the researchers showed that the individual materials in the polymer blend cannot achieve all three of the desired properties on their own, but only when blended together.

To demonstrate, the researchers fabricated prototypes of colorless, bendable field-effect transistors integrated on top of colorless, bendable light-emitting diodes. The devices could withstand 1,000 bending cycles with no severe performance degradation.

 

 Field-effect transistors integrated with LEDs, showing transparency and flexibility. Credit: Yu et al. ©2016 PNAS 

 

“The nanonetwork semiconductor can be made very easily and is solution-processable, and it needs no heat treatment or any other complex processes,” Yu said. “It simultaneously achieves excellent characteristics for future transparent, deformable electronic applications. The applicability of the nanonetwork semiconductor was proven by the fabrication drive of prototype FET/OLED integrated devices. In the paper, we also have shown a new paradigm for achieving facile charge transport in semiconducting polymers, which emphasizes the importance of clean charge pathways along the polymer backbone, rather than the degree of crystallinity of the polymer.”

The researchers expect that the results will pave the way for the development of a wide variety of applications, such as next-generation “see-through” bendable electronics and skin-attachable medical devices.

“We are currently investigating the intriguing charge transport mechanism of the nanonetwork semiconductor using various experimental tools and modeling,” Yu said. “In addition, we are applying this nanonetwork semiconductor toward various electronic applications, in order to make it a platform technology for deformable and transparent electronics.”

More information: Kilho Yu et al. “Optically transparent semiconducting polymer nanonetwork for flexible and transparent electronics.” Proceedings of the National Academy of Sciences. DOI: 10.1073/pnas.1606947113 

[Phys/org]

January 15, 2017 / by / in , , , , , , ,
A Woman in Nevada Died from an Unstoppable Superbug

 

Her death is a reminder that antibiotic-resistant bacteria are getting worse, even as they garner little attention.

 

A strain of bacteria resistant to 26 different antibiotics killed a woman in Nevada, a stark warning that humanity continues to lose ground in the fight against antibiotic resistance.

The woman, who was in her 70s and appears to have acquired the infection in India after she broke her leg, died in September, but a report on her case was just published by the Centers for Disease Control and Prevention.India is known to have more antibiotic-resistant bacteria in the environment than the U.S., in part because poor sanitation and water quality leads people to take hundreds of millions of courses of antibiotics each year for diarrhea. This gives the bugs ample opportunity to develop defenses against the drugs.

But the threat is global. A report issued last year by the U.K. government argued that if measures aren’t taken to stem the rising tide of antibiotic resistance, 10 million people a year could be dying from superbugs by 2050—more than currently die from cancer.

Many doctors say the crisis is already under way. The director of the CDC, Tom Frieden, has called the broad class of superbugs known as CRE (for carbapenem-resistant enterobacteriaceae) “nightmare bacteria.” The bacteria that killed the woman in Nevada was a kind of CRE known as Klebsiella pneumoniae.

STAT spoke with James Johnson, a doctor at the University of Minnesota who studies infectious disease. He offered an even more dire appraisal of the situation. “People have asked me many times, How scared should we be? … How close are we to the edge of the cliff? And I tell them: We’re already falling off the cliff,” he said.

One of the main reasons for this is that developing new antibiotics is not a good way for drug companies to make money. The U.K. government’s report addressed that issue, suggesting that it would be well worth it to spend public funds on paying firms to come up with new compounds to fight superbugs—but the plan has yet to be implemented.

January 15, 2017 / by / in , , , , , , , ,
Welcome to the new internet | Muneeb Ali | TEDxNewYork

 

We use the internet everyday, traveling from one website to the next, but most of us don’t know what happens to our data as we sign in and out of different sites. Blockstack Inc cofounder Muneeb Ali introduces his new web browser, which eliminates the middlemen and puts the power of the web back into our own hands.

Muneeb Ali is a computer scientist building a fairer internet with new ways for users to own their own data. He is the cofounder of the open-source software start-up Blockstack Inc.

January 15, 2017 / by / in , , , , , , , , , ,
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