Respondents from organizations that are using big data today report overwhelming satisfaction with their results and see big data as a catalyst for their company’s transformation to become a digital enterprise.
Organizations that start and complete big data projects see practical results and significant value, according to a recent study by Accenture Analytics. Those standing on the sidelines may be left behind.
Executives report big data delivering business outcomes for a wide spectrum of strategic corporate goals — from new revenue generation and new market development to enhancing the customer experience and improving enterprise-wide performance. Organizations regard big data as extremely important and central to their digital strategy.