Baidu is bringing intelligent AR to search app used by hundreds of millions

Baidu is bringing intelligent AR to search app used by hundreds of millions


New DuSee platform can ‘understand’ the real world with AI


Baidu, the search company sometimes called China’s Google, has announced a new augmented reality platform for smartphones. The new platform is called DuSee, and promises to use existing smartphone hardware to “understand” real-world 3D environments, allowing computer-generated characters and objects to interact with the real world.

Baidu said it was excited to integrate AR with speech recognition

Many existing AR apps — like current sensation Pokémon Go — simply drop computer-generated images into real-world pictures, but Baidu claims that DuSee uses “sophisticated computer vision and deep learning” to work out what’s in a live image. The company says this allows real-time interactions with AR objects, as well as opening the door for more advanced interactions in the future. Yuanqing Lin, director of Baidu’s Institute of Deep Learning, said that the company was “excited about future directions such as integrating AR with speech recognition and natural language processing.”

For now, however, Baidu’s example of DuSee looks ostensibly similar to existing AR apps. The company provided a demonstration of how the technology will work, showing how a 2D map of Shanghai turned into a cartoonish 3D image of the city when viewed through a DuSee-enabled smartphone. The short video above shows a more interactive example, the generated flowers covering the shampoo ad a little like a Snapchat filter modifies a human face.




The search giant has yet to give a date for DuSee’s launch, but said that the platform would be integrated into its biggest apps — including its mobile search engine, which has hundreds of millions of users. This kind of base-level integration could mean that AR becomes a part of daily life for many, rather than just a particularly battery-draining way to play Pokémon Go.

[The Verge]

August 6, 2016 / by / in , , , , , , ,

Leave a Reply

Show Buttons
Hide Buttons

IMPORTANT MESSAGE: is a website owned and operated by Scooblr, Inc. By accessing this website and any pages thereof, you agree to be bound by the Terms of Use and Privacy Policy, as amended from time to time. Scooblr, Inc. does not verify or assure that information provided by any company offering services is accurate or complete or that the valuation is appropriate. Neither Scooblr nor any of its directors, officers, employees, representatives, affiliates or agents shall have any liability whatsoever arising, for any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication, of the materials posted on this website. Scooblr does not give advice, provide analysis or recommendations regarding any offering, service posted on the website. The information on this website does not constitute an offer of, or the solicitation of an offer to buy or subscribe for, any services to any person in any jurisdiction to whom or in which such offer or solicitation is unlawful.