B2B Content Marketing – 2016 Benchmarks, Budgets and Trends – North America from Content Marketing Institute
Our 6th annual content marketing research launches with our first of five main reports, B2B content marketing. Partnered again with MarketingProfs and sponsored by Brightcove, CMI again brings you the current state of content marketing as indicated by our readers and customers. What trends are taking over the industry? How do this years’ benchmarks compare to our 2015 (or earlier) reports? How do content marketing budgets compare year after year? Find out this and more in this year’s annual research. Thank you for being a Content Marketing Institute reader! Please feel free to share with friends and colleagues.