Apple Confidential – Steve Jobs on “Think Different” – Internal Meeting Sept. 23, 1997

Apple Confidential – Steve Jobs on “Think Different” – Internal Meeting Sept. 23, 1997

 

1997. Steve Jobs in shorts, relaxed, during internal meeting with Apple executives and managers, just a few weeks after his return to Apple, speaks briefly about planned changes in company (pipeline, products, distribution changes) and then presents first informations about planned “Think Different” campaign, now legendary and iconic… Samples of TV commercial, outdoor, posters, and press ads.

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