Analysing your customers’ eight second attention span

Analysing your customers’ eight second attention span




More than ever, consumers are overwhelmed by the sheer quantity of content and offers available on every channel.

The attention span of the average consumer has dropped to just eight seconds today. So how do you keep pace with consumers’ demands?

This infographic from SDL examines how you can respond, including:

  • Language.
  • Channel.
  • Relevancy.
  • Personalisation.
  • Experience.
  • Incentives.
  • Reputation.
  • Knowledge.




July 13, 2016 / by / in , , , ,

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