25 Visual Content Marketing Tools To Engage Your Audience

25 Visual Content Marketing Tools To Engage Your Audience

65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Photo credit: Benjamin Child/StockSnap.

65% of senior marketing executives believe that visual assets are core to how their brand story is communicated. Photo credit: Benjamin Child/StockSnap.


Visual content marketing skyrocketed in the recent years. Brands are looking for ways to enrich their digital storytelling and market their products. Photos, videos and infographics are crucial in bringing experiences to life.

According to CMO Council, 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Luckily, there are dozens of tools that allow you to create visual content even if you are not a designer. Think of appealing social graphics, interactive infographics, informative charts and immersive presentations.

Today I’m sharing a list of 25 visual content marketing tools to engage your audience. It will help you to enrich the storytelling experience you’re creating.

Desygner is an online design tool that lets you create banners, posters, invitations, Facebook covers, social media posts and more, all for free.

Snappa is on of the easiest graphic design tools you’ll ever use. It allows you to create amazing designs without the help of a graphic designer.

Canva makes it super easy to create graphics that get engagement on social media. There’s plenty of templates for marketers from email headers to blog graphics.

Piktochart is an easy-to-use infographic maker. It will take your visual communication to the next level, without hiring a professional designer.

Prezi makes presentations stand out and get remembered. Unlike static slides, it combines motion, zoom, and spatial relationships to engage your audience and help them remember your message.

Visage is a design and visual content creation tool for content marketers who need to create a lot of visual content.

Curalate is a visual commerce platform that connects content to commerce throughout the customer journey to generate awareness, increase engagement and drive revenue.

Storify gives you the tools to create the best evergreen and live blog stories, uniting traditional storytelling with engaged audiences.

PlaceIt lets you upload images of your product or website and insert them into high-quality photos for free. No Photoshop needed.

Silk is a data publishing platform. It lets anyone create interactive data visualizations, publish websites, and tell interactive stories.

ThingLink lets you create custom interactive images by adding clickable icons to links, video, text, music, other images, you name it.

Pablo by Buffer is a simple yet powerful design tool to help you become a better social media marketer. It’s designed for social sharing and makes it very easy to capture images to share directly to social networks, or to add to your social content.

SlideShare is the biggest slide hosting service in the world. While it doesn’t provide creation tools, it’s a perfect place to find inspiration for your visual content or upload your own documents, presentations, infographics and more.

Polarr is free and powerful online photo editor. Simply put it’s the pro photo editor for everyone. From high-precision color tools to advanced clarity and dehaze filters, Polarr brings free pro photo editing tools to your mobile device.

ChartBlocks is an online chart building tool. You can easily design and share a chart in minutes. Import your data, design your chart and then start sharing it.

Infogr.am is the world’s most popular infographics creator. You can easily add graphs, maps, text, and even playable videos without diving deep into a design program.

Datawrapper empowers you to create amazing visualizations in seconds. You can use visuals to reflect numbers-related content by creating engaging presentations and infographics.

InVision is the world’s leading prototyping, collaboration & workflow platform. It’s a great solution for publishing clickable and interactive high-fidelity prototypes in minutes.

Venngage is another great online tool for creating beautiful infographics. To get started choose from hundreds of professional templates for infographics, reports, posters, promotions and social media posts.

Easel.ly lets you create and share visual ideas. You can choose from thousands of reporting, timeline, resume and process templates.

Issuu is the largest collection of free-to-read publications from incredible publishers around the globe. You can publish content such as magazines, catalogs, eBooks and more on this free platform.

Adobe Post empowers you to create stunning social graphics in seconds. A perfect tool for content marketers on the go.

Uberflip is a content experience platform that aggregates all of your content (blog articles, eBooks, videos, white papers, and more) so you can create, manage, and optimize tailored content experiences for every stage of the buyer journey.

Apester is a digital storytelling platform that allows you to create and embed surveys, personality tests, video quizzes and polls into your social posts.

Mapme is one of the most powerful map creators out there. You can easily create, customize, grow and promote your maps. The best part? No coding needed.



May 13, 2016 / by / in , , ,

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